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Marketing credit cards: offers you can't refuse.: An article from: Bank Marketing
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1994. The length of the article is 3099 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Stiff competition in the bank credit card business requires a marketing strategy that will lure a creditworthy consumer away from a rival. One way to do this is to offer low introductory rates for transfer balances. The special interest rate is usually effective from six to 18 months and comes within the range of 7.9% to 8.9%. Another effective technique for attracting holders of competitors' cards is to develop substantial card value by giving consumers an incentive for using a card. Rewards may be goods, interest back feature, purchase rebates and cash. A third approach in gaining a comfortable market share in the credit card enterprise is to create co-branded cards. One fine example of a possible co-branding partner is a local service agency or a community cause. While busily seducing customers away from competitors, banks should not forget their existing customers who may themselves be lured by rivals.Citation DetailsTitle: Marketing credit cards: offers you can't refuse.Author: Katherine MorrallPublication:Bank Marketing (Magazine/Journal)Date: September 1, 1994Publisher: Bank Marketing Assn.Volume: v26 Issue: n9 Page: p27(4)Distributed by Thomson Gale
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 593 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: The 3.45 billion credit card mail offers in 1998 represent a 15% increase over 1997 levels. Tarrytown, NY-based market research firm BAIGlobal Inc.'s direct mail acquisition tracking service Mail Monitor indicates that response rates to card mail offers have been consistent with an average of 1.2% in 1998. Card applications through direct mail increased to 41 million which reflect that some credit card demands in the US have not been addressed.Citation DetailsTitle: Credit card mailings at all-time high.(increase in credit card offers in 1998)Author: Gary CianciPublication:Bank Marketing (Magazine/Journal)Date: June 1, 1999Publisher: Bank Marketing Assn.Volume: 31 Issue: 6 Page: 9(1)Distributed by Thomson Gale
This digital document is an article from Do-It-Yourself Retailing, published by Thomson Gale on June 1, 2006. The length of the article is 1369 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Taking credit: NRHA offers new credit card processing program.(CREDIT CARD PROGRAM)Publication:Do-It-Yourself Retailing (Magazine/Journal)Date: June 1, 2006Publisher: Thomson GaleVolume: 190 Issue: 6 Page: 58(2)Distributed by Thomson Gale
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