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"No Business Like E-Business" - a book by Ravi Jayagopal, an E-Business Architect from New York - helps you answer the following questions: 1. What to sell (products, services, advertisements or a brand)? 2. How to sell (web design, copy writing, technology, getting paid online)? 3. How to get visitors to your web site (generating traffic: free and paid)? 4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)? 5. How to keep them and their friends coming back for more (up-selling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)? Master these 5 areas, one item at a time, and you are golden. But the real secrets lie in knowing not just what to do, but more importantly, how to do it.
Implementing Electronic Card Payment Systems (Artech House Computer Security Series)
As magnetic stripe cards are being replaced by chip cards that offer consumers and businesses greater protection against fraud, a new standard for this technology is being introduced by Europay, MasterCard, and Visa (EMV). This cutting-edge, new book provides you with a comprehensive overview of the EMV chip solution and explains how this technology provides a chip migration path, where interoperability plays a central role in the business model. The book offers you a better understanding of the security problems associated with magnetic stripe cards, and presents the business case for chip migration. Moreover, it explains the implementation of multi-application selection mechanisms in EMV chip cards and terminals, and shows you how to design a multi-application EMV chip card layout. This first-of-its-kind resource also discusses the organizational and management issues in connection with the EMV chip migration and the use of EMV chip cards in e-commerce and m-commerce transactions. An excellent reference for todays IT/e-commerce professionals and post-graduate student alike, the book helps you fully understand this emerging, complex payment card technology.
Buyer beware: online payment solutions explained.: An article from: Units
This digital document is an article from Units, published by Thomson Gale on March 1, 2006. The length of the article is 1612 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Buyer beware: online payment solutions explained.Author: Ryan GilbertPublication:Units (Magazine/Journal)Date: March 1, 2006Publisher: Thomson GaleVolume: 30 Issue: 3 Page: 33(3)Distributed by Thomson Gale
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